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Village Bakery

Village Bakery

We are helping Village Bakery to grow as the leading UK producer of artisanal quality baked goods.



Date acquired

March 2021

Deal type

Private sale




Wrexham, Wales


Village Bakery produces premium private label baked goods at scale for leading brands across the retail, hospitality and food service sectors in the UK. Its customers are provided with exceptional products, unmatched innovation and peerless service levels. Village Bakery achieves this thanks to a skilled team working in well-invested, highly efficient production facilities.

​Limerston met Robin and Christien Jones in early 2019 and were immediately impressed by their determination and ambition to be best-in-class producers. The focus on the best quality products, the highest levels of customer service and continuous reinvestment in their 3rd generation family business was evident. In early 2021, we were delighted to be able to secure a control investment in Village Bakery and partner with Robin and Christien for this next period of growth.

With Limerston’s support, Village Bakery opened a new 140,000 square foot production facility in August 2021 providing the scope for transformational future growth and complementing its existing 132,000 square feet of capacity.

What we are doing

The new production facility offers opportunities for existing and new customers to benefit from Village Bakery’s outstanding portfolio of baked goods. Limerston is helping develop a multi-channel commercial strategy that embraces existing and new customers, new markets and new products.

Our technology operating partner is working with onsite staff to help improve the robustness of the IT infrastructure, ensuring its resilience and scalability while preparing for improved operational and financial systems integration.

Working closely with the Village Bakery financial team, Limerston operating partners are aiding management with process and systems mapping to improve the granularity and speed of financial reporting. This will be followed with the introduction of a new financial reporting system.

We are supporting management with selection of key positions in the leadership group in the IT and commercial groups.


Square foot of capacity


Production facilities


Generations of family involvement

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